Inside Sarah Lucas's Daily Rituals

March 26, 2024

Meet Sarah Lucas; a devoted mother of two, a prominent figure in the realm of creative consultancy, and a distinguished RATIONALE Luminary.

In this exclusive insight, Sarah offers a window into her daily routine, revealing how skincare serves as a vital component in balancing her dynamic life and flourishing career.  

In the dynamic realm of design and branding, Sarah Lucas's expertise stands out. With a diverse portfolio spanning national and international brands, she dedicates a significant portion of her time to collaborating with her husband at Lucas Restaurants, where she lends her creative insights to design and branding projects.

Below, Sarah offers an exclusive glimpse into her daily life as a mother, wife, and creative consultant, underscoring the pivotal role of her RATIONALE Ritual in grounding her amidst the demands of a busy schedule.

Embracing Routine and Radiance

Amidst life's hustle and bustle, Sarah finds comfort in her routines, which are essential for maintaining balance and well-being. "I thrive on routine—it's non-negotiable," she asserts. "From exercise to skincare, daily practices have become second nature to me." 

For over a decade, one of those practices has been her RATIONALE Ritual. Introduced to the Brand by a friend, she credits her consistently radiant skin to her Essential Six.

"Before RATIONALE, I experimented with numerous products, often feeling uncertain about their effectiveness," she recalls. "But RATIONALE assured from the start. Its comprehensive six-step approach addresses all my concerns while delivering scientifically proven results." 

Sarah prioritises visible outcomes and meticulous protection in her skincare philosophy. "Results are paramount," she emphasizes. "I want my skincare to target skin concerns and provide tangible improvements over time."

Morning

"My day typically begins with exercise; I train five days a week and have been doing so for as long as I can remember. For me, exercise is my meditation. The mental and physical benefits are worth waking up that hour early for.

I then take my dog for a walk, which is also a very peaceful part of my day. I use the time to listen to a podcast or a good playlist. I also have one daughter who is still at school, and that is a significant part of my morning routine. Then it’s the usual coffee and catching up on the news."

“Especially given that I travel frequently, being able to maintain somewhat of a routine is important. And that routine is pivotal when it comes to my skincare too. In fact, with travel, it’s the one thing that doesn’t change.”

Noon

"My work varies depending on the projects I'm involved in. I often attend meetings with different design teams, both in and out of the office. I dedicate a significant amount of time to researching and referencing, seeking inspiration for the various projects I'm working on.

Afterwards, my evening activities depend on my schedule. It may involve staying in and cooking dinner, spending time with family, or going out for a meal, whether for work purposes or to socialise with friends."

“I know my skin so well, thanks to really understanding the science and reason behind each step. Over the years I’ve learnt to tailor the different Formulations in each step to suit my skin depending on factors like weather, travel, or time of year.”

Night

"The most pivotal nighttime ritual for me is my skincare. No matter if I’m out in the evening and come home late, my skincare routine never changes. It’s like the final step that ends my day before going to bed. If I’m home in the evening, I also put on a hydrating mask, which is sort of like my weekly indulgence.

I’ve been using the newly reformulated #6 The Night Crème for two months now, and it's safe to say I'm hooked. I didn’t think the #6 The Night Crème could get any better. It's probably my most loved step in my skincare routine. The reformulation, or should I say the newly evolved Formulation is just sublime. Since using it, my skin is even more hydrated, and I’ve noticed it's firmer and brighter than it has ever been."