The Art of Applying Beautiful Balms
Unlock makeup artist Shella Martin's expert tips for achieving a luminous glow with The Beautiful Balms Collection. Discover how to effortlessly blend skincare and colour for a healthy complexion that looks lit-from-within.
Skincare Meets Colour
The new, limited-edition Beautiful Balms Collection marries over 30 years of expertise in skincare with the makeup category; presenting a range of pigmented products that elicit the signature RATIONALE Glow with a splash of colour.
This collection of skincare-infused colour balms features four new Formulations: Beautiful Cheeks SPF30, Beautiful Bronze SPF30, Beautiful Light SPF30 and Beautiful Lips SPF30. In universally flattering shades, each product offers a flush of lightweight, buildable colour that nourish, protect and amplify the skin’s natural beauty, enriching it with RATIONALE’s Skin Identical Vitamins, Minerals, Lipids, Zinc and SPF.
Reveal a radiant glow at the intersection of skincare and colour with these application techniques by Shella Martin.
Why Choose Cream Formulations Over Powder?
"After many years of artistry, I have found there to be more harmony between ingredients when layering cream with cream together, versus cream with powder formulations.
Having too many competitive layers can see your makeup reduce its longevity or appear patchy.
Beautiful Balms are designed to work with skin. They build upon your RATIONALE skincare Ritual and provide the perfect ‘no-makeup’ makeup look that supports skin nourishment."
How to Prepare Your Skin
"When thinking about colour over skincare, preparation is key for longevity.
Before daytime colour is applied, let your skincare settle for 10 to 15 mins. Let the skincare absorb and complete its own task before mixing too many layers together.
Opt for Hydragels as they perform well under as they have the ability to slip into the surface of the skin and hydrate quickly, preparing skin for the next stage."
How to Apply The Beautiful Balms Collection
Select from subtle bronzing, a flushed complexion, naturally plump lips and additional light across the entire face.
Step 1: Apply a stroke of Beautiful Bronze SPF30 to the contour areas of your face, including across the top of forehead, temples, bridge of nose and chin. For a more sculpted look, buff underneath cheekbones and along jawlines.
Step 2: Next, apply Beautiful Light SPF30 along the outer end of cheekbones, brow bones and across the cupid's bow.
Step 3: Then, glide Beautiful Lips SPF30 across the bottom and top lip.
Step 4: Finally, apply a small amount of Beautiful Cheeks SPF30 to the apples of cheeks, blending upwards towards the hairline.
With fingertips, softly pat, stipple and shape the face with each Beautiful Balm—the final step to a luminous complexion.
Discover the Ritual
For the ultimate natural glow, look no further than these luxurious Formulations.
