Skin, Self and Shameless Media:

Rhiannon Joyce Shares Her Radiant Ritual

From media sales to becoming the first full-time hire at Shameless Media, Rhiannon’s journey has been anything but ordinary. Now Head of Business Development at one of Australia’s leading podcast networks, she’s helped grow the platform from a bold vision into a multi-show powerhouse. Beyond the boardroom, Rhiannon is someone who values connection—with herself, her skin, and her sense of purpose.

In the lead-up to her wedding, this connection deepened as she turned to RATIONALE to elevate her skincare ritual, seeking both confidence and radiance for her big day. In conversation with RATIONALE, she shares her story; from the influence of her mother to the rituals that ground her, and how skincare has become a key part of her self-care and confidence.

On Building Shameless Media

Five years ago, Rhiannon was thriving in media sales—fast-paced, high-energy, and fulfilling. Then came an opportunity that would reshape her career: the chance to help launch Shameless Media. She joined as the company’s very first employee, driven by co-founders Michelle Andrews and Zara McDonald, and their vision to create content with community at its core. Today, she leads a growing team across five podcasts, driving commercial strategy, ad revenue, and long-term growth.

“This is my dream job. I show up proud of what we’re building—and I work with the smartest people in the industry.”

On Self-Care in a Fast-Paced World

Working in media means being ‘always on’. For Rhiannon, switching off requires intention. Bathhouses—especially those with no-phone policies—have become her weekly reset, while her skincare routine serves as a daily moment of stillness.

“My skincare routine is how I start and end my day—with myself. It’s a grounding ritual that I really look forward to.”

“Truthfully, my goal for my wedding day was to look—and feel—like ‘me,’ but the best possible version ... So, this started with skin and ensuring it was prepared and primed to be hydrated and bright.”

Her Skin Story

Like many, Rhiannon’s skincare journey wasn’t always smooth. Acne-prone for most of her life, she made major lifestyle shifts in her late 20s before focusing on brightening and anti-ageing. Since starting with RATIONALE, she’s experienced a dramatic transformation—especially in managing hyperpigmentation.

“RATIONALE has, not to be dramatic, completely changed my life!”

The Consultation That Changed Everything

In the lead-up to her wedding, Rhiannon was determined to feel like the best version of herself—beginning with luminous, healthy skin. Her RATIONALE journey began with The Signature Skin Consultation and UV Diagnostic Images, providing an in-depth assessment that was both clarifying and confidence-building.

The diagnostic revealed areas of dehydration and pigmentation—insights that helped shape a tailored ritual designed to restore brightness and hydration. A follow-up scan just months later showed visible improvement, and with each step of her ritual, Rhiannon felt more prepared and empowered in the lead-up to her wedding day.

“I also adore #1 The Serum—it has such a beautiful texture and has been a hero product in restoring brightness and light in my face,” she says. “Not to mention, I’ve never had more compliments in my life on my skin!”